This design is for a Los Angeles flagship store for the Swiss brand Freitag, who specialized in creating bags out of old truck tarps and recently ventured into clothing.

Creation is the focus of this flagship - the idea of customers not only being able to create for themselves, but also that Freitag is integral to one creating his or her own life and story.

Using a sprue (the frame that holds model peices together) as inpspiration, this stores tells the story that Freitag gives customers the peices they need to create their stories.